A RUTHLESS FOCUS ON CUSTOMER EMPATHY NOW WILL DELIVER A BETTER PERFORMANCE AND STRONGER RELATIONSHIPS.

n a world where lives and livelihoods have been overwhelmed by the COVID crisis, managers must now be extraordinarily empathetic if they want to hold on to customers and even strengthen ties for the future.
The purpose of your company or team has to be personal to individuals within it and enable them to see how they are improving lives outside of the business you run. This is especially true in times like these – when the pandemic has forced so many changes on people, in so many ways. We are much more motivated when we know we are doing good in other people’s lives.
The way to excite employees is to visibly and persistently put the customer front and centre of everything that you do. To learn more about ways to heighten customer empathy, see this article I wrote for The Chartered Management Institute:https://bit.ly/32vaYoo