The difference between competent communication and inspiring communication can be the difference between poor performance and outstanding results.
The traditional model for what constitutes a good manager is changing and CEO’s and HR professionals now say the ability to understand, motivate and inspire others is the characteristic that is most important when recruiting senior leaders. Based on original interviews with an extraordinary list of 80 top leaders from a wide range business sectors, The Language of Leaders provides a unique insight into how they have responded to the demands of a transparent world, reports on what they have learned, and creates a lexicon for successful communication.

Their message is resoundingly clear – communication in leadership is a now a crucial top three skill of leadership. It is only through mastering this skill that leaders can have effective communication with people within and outside an organization and ultimately build trust – the essential pre-requisite of success.

To be successful, leaders must inspire others to achieve great results. How well you perform as a leader will depend on how well as a leader you communicate – but few leaders are taught the critical communication skills that enable them to be inspiring. To be inspiring, you need to be more authentic, more empathetic and more engaging. You need to learn how to tell stories and how to truly listen. You need to understand why you should stand up for your compelling point of view, and be hyper-aware of the unconscious signals you send. You need to learn how to articulate an inspiring vision and how to lead the critical conversations that change everything. Together, this mix of communication skills can provide the super-fuel that will enable you to be hugely effective.

Communicate to Inspire is an essential manual for any aspiring leader, answering the key question: If you want to be a better leader, how do you communicate in a way that inspires? Kevin Murray presents 12 clear principles of leadership communication and how they contribute to trust, engagement, relationships and reputation. Drawing stories from the successful coaching of CEOs and decision makers from a wide range of global organizations, the author examines and analyses key successes (and failures) in the leadership process and provides a unique and successful model for developing your own leadership skills. Be the inspirational leader you want to be.

“People with Purpose” explores how great business leaders use purpose to power “super performance”. Leaders who communicate a defined mission, alongside clear and genuine values, allow their employees to feel a sense of purpose in their roles and embody their company’s vision. This inspires engagement, loyalty and higher purpose. The book brings together a wide range of compelling research into how having a clearly defined purpose as part of business strategy is a vital element in business success, longevity and inspired teams.

The book shows business leaders how to create a valuable framework that integrates purpose, values and goals on a single page in order to articulate their organization’s unique vison to employees and stakeholders. Kevin has interviewed top CEOs who have used purpose to transform performance, motivate their people, develop organizational resilience and deliver results – often from the very edge of disaster. These leaders share how they have articulated their purpose, values and goals.

“People with Purpose” also looks at the work of neuroscientists, brings together evidence from around the world that purpose powers performance, and shows why purpose matters more in a digitally connected and transparent world. More than 30 case studies are explored from exclusive interviews with Virgin Atlantic, Odeon and UCI Cinemas, Healthcare at Home, Monarch Airlines, Yodel and Moss Bros.

The text is rooted in in-depth research prepared and conducted with polling organisation, YouGov. That proprietary research methodology is now available for individual business leaders to use with their own organisations.